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Toyota Auris can be produced in Brazil

February 24th, 2010

2010 Toyota Auris

Toyota is only the 7th most popular brand in Brazil, but is not satisfied with this position. The automaker’s goal is to join the four major local automakers – Fiat, Volkswagen, General Motors and Ford – and it invests in new factory in the country.
In this new plant, Toyota will manufacture the Etios compact in hatch and sedan versions and was shown recently in India. But Etios only expected to arrive at dealer showrooms in 2012. Before that, however, the Japanese plans to expand its participation in the Brazilian market with a simple strategy: produce the Auris hatchback in Brazil.

The vehicle shares the same platform with Corolla, but has its own style. He just received a facelift in Europe and could be produced at the factory that Toyota has in the state of Sao Paulo.

2010 Toyota Auris

Quatro Rodas,  most reputable car magazine of Brazil, confirms the information in its latest edition. Quatro Rodas said that Toyota wants to renew its image in the country, today associated with an older audience.

2010 Toyota Auris

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